What follows is the draft of a business plan
for a new Kenyan social enterprise NPI
is supporting with self-help technologies, and technical support.
This enterprise was
initially known as QL2, and has been registered as Quick Lift
Now, Ltd. (QLN). The
purpose of QLN is to manufacture and market innovative self-help
items designed to
help the poor help themselves. QLN will also operate barter
trade programs to assist
the poor in acquiring QLN's self-help items. In addition to
returning a good profit for
QLN stockholders, QLN will make annual royalty payments to NPI
---based on 03 %
(percent) of yearly wholesale gross. (NPI soon hopes to replicate
the QLN model in
Asia, Latin America, and the Middle East.)
Control No. 7003
QUICK LIFT, LTD.
(QL2)
BUSINESS PLAN
Alternative Name Reserved: Quick Lift Now, Ltd. (QLN)
Gacii E. Waciuma, President
Quick Lift, Ltd.
P.O. Box 7612-00100
Nairobi, Kenya
Tel. 254-020-313611
Email: info@bewareofaids.org
U.S. Sponsor: NPI
Website: needfulprovision.org
© Copyright 2005, by Quick Lift, Ltd., Kenya
All rights reserved.
Table of Contents Page(s)
Executive Summary 1
Company Overview & Background 3
Products & Technology 5
Market Definition 6
Competitive Analysis 7
Market Positioning 8
Marketing Plan 9
Distribution Channels 10
Sales Approach & Proposition 10
Management 11
Implementation Plan 12
Financials 14
Location 16
Supplement 17
Ownership & Authorized Stock 17
Appendices
- Resumes (See Tabs)
- Financial Statements
- Technical Data/ Patents
- Research & Location Items
- Marketing Materials
Available Upon Request
- References
- Letters of Intent
- Personal References
- Financial Worksheets
- Articles & Publications
- Term Sheets
Reviewer Comments & Questions
N.B. This business plan is for information of
prospective investors, not a solicitation for the
sale of stock. All details are proprietary.
page 1 of 17
EXECUTIVE SUMMARY
1) Sponsors & Background: The U.S. sponsor, Needful Provision,
Inc. (NPI), is a
501(c)(3) social entrepreneurial charity, founded in New Mexico,
USA, on 12 June 1995. NPI’s goals are to research, develop,
demonstrate, teach, and commercialize innovative self-help,
self-sufficiency technologies for benefit of poor and disadvantaged
populations, as well as the general public. The purpose of NPI’s
support for Quick Lift, Ltd. (QL2) business plan ---as herein
proposed--- is to help commercialize proprietary self-help technologies
owned by NPI --with patents in the name of the inventor and
NPI’s President, David A. Nuttle. Subject technologies
will be assigned or licensed to QL2.
The Kenyan sponsor organization is the: Awareness Group on AIDS
Prevention (AGAP), a Kenyan NGO, under the direction of Gacii
E. Waciuma, President. AGAP is providing management and support
services to QL2.
2) Products & Technology: The primary product(s), to be
commercialized by QL2,
includes: 1) A solar powered refrigerator; 2) A solar powered
oven; 3) A solar water still (for potable water); 4) A seesaw
(teeter-totter) water pump; 5) An earth-block machine; 6) A
composting toilet; and 7) A production kit for growing nutrient
supplements. In addition, a barter trade program will be developed
to help villagers acquire the above stated self-help products.
QL2 will have an aircraft used for marketing or product promotion,
and delivery of products to remote areas. This aircraft will
also provide some income from charter services provided, part-time,
to NGOs in Kenya. The charter service is also considered a QL2
Product.
3) Management Team: NPI’s staff will provide some initial
management support. David A. Nuttle, NPI’s Pres., has
a BS in Agriculture with 30 years of agriculture/ community
development, and homeland security experience in Africa, Asia,
Latin America, and the Middle East, as well as the U.S. ---and
Nuttle is the inventor of the technologies listed above. Nuttle
was President of NPI for over 10 years, and was previously the
President of a major public corporation. Randy D. Gibson, NPI’s
COO, has extensive experience in technology transfer, entrepreneurial
training, and business development. Karen M. Lees, NPI’s
Dir. of Training, has an MA in Special Education, and 25 years
experience in the planning, development, and implementation
of innovative education programs for K-12 and adult training
of special needs populations. Ms. Lees also has extensive horticultural
training and experience of benefit to NPI’s food security
effort(s). AGAP’s President, Gacii E. Waciuma, will provide
direct management support of QL2, and will initially serve as
acting President of QL2. Mr. Waciuma, a Kenyan, has an MBA plus
extensive management experience in Kenya. Two other well experienced
Kenyan businesspersons, Wakiuru E. Mathangani & Njambi Belle
Morgan are part of the team. An engineer, with good manufacturing
operations experience, is being recruited.
4) The Market: According to United Nations, World Bank, and
other data, some
2.7 billion people reside in rural areas having a need for the
types of self-help products to be offered by QL2. Initial marketing
effort(s) will focus on some 300,000 rural and tribal residents,
of Kenya, having the most urgent need for QL2 products. From
Kenya, QL2 marketing efforts will expand outward over time.
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5) Financial Projections & Exit Strategy: Financial projections
are based on the
known Kenyan market of not less than 300,000 rural and tribal
Kenyans (as noted above). Using the most modern manufacturing
techniques, and unique manufacturing facilities, subject self-help
products can be produced for 1/2 of the affordable sale price.
QL2 seeks to borrow (and/or obtain grants) in the amount of
US $1,670,000 for the
startup of the herein proposed business. GroFin Kenya, Ltd.
is expected to provide the initial funding. As QL2 expands,
there should be expansion funds available from profits. If rapid
expansion appears to be desirable, QL2 may consider the private
sale of stock as allowed under Kenyan law(s).
6) Funds Sought & Uses: As indicated above, QL2 needs US
$1,670,000 for: 1) A
Kenyan-based, modern manufacturing and distribution facility
for the manufacture and delivery of self-help products as identified
above; 2) Start of a barter trade program to assist poor villagers
to acquire needed self-help items; and 3) Organization of a
sales promotion/ marketing, delivery, and service system with
training and service teams moving throughout Kenya in five trucks
and one aircraft.
7) Market Considerations: Kenyan villagers in need of self-help
items are
typically impoverished, and lack the savings or income to purchase
these items. But most of these villagers do have items or resources
in surplus that might be used to acquire the needed items using
barter. An example of a barter trade might be as follows: A
Kenyan tribe needs a number of QL2 self-help items. The QL2
staff discovers that this tribe has a surplus of Neem seeds
from local trees. W.R. Grace Company needs Neem seeds for production
of its organic insecticide (made from these seeds). Grace agrees
to purchase the Neem seed crop to be harvested and delivered
by the tribe (and Grace will pay cash). The proceeds from this
sale will pay QL2 for the self-help items wanted by the tribe.
8) Special Factor(s): The HIV/ AIDS epidemic has resulted in
the illness and death
of large numbers of Kenyans ---and this includes rural and tribal
villagers. In order for QL2 to develop and sustain viable markets,
its customers must achieve and sustain good health. For this
reason, QL2 will help to sponsor and deliver an AIDS prevention
message prepared by AGAP. Since QL2 will already have training
teams working at the village level, the AIDS prevention message
may be delivered for little additional cost. Moreover, the delivery
of such message will help to protect QL2’s markets &
customers.
9) Social Entrepreneurial Basis: QL2 is considered a social
enterprise under the
direct sponsorship of NPI and AGAP. For persons not familiar
with social enterprise, the best example is the American Red
Cross’ collection of blood, from volunteers, for sale
to hospitals and clinics. Profits earned from this enterprise
are then used to support the various charitable and relief activities
of the Red Cross. NPI is chartered as a 501(c)(3), tax-exempt,
social entrepreneurial charity --and NPI is a member of the
Social Enterprise Alliance (see www.se-alliance.org). The SE-Alliance
is now helping to find investors for 7 (seven) of NPI’s
social enterprises. As a matter of policy, NPI plans to conduct
its
page 3 of 17
social enterprises via sponsored, for-profit companies that will pay taxes to various local and national governments, as appropriate. All royalties, earned by NPI, are used to support NPI’s various charitable activities. QL2 supports the delivery of AGAP’s AIDS prevention message, and acts to protect the health of villagers, thereby performing a type of social entrepreneurial task for AGAP.
10) Opposition & Risks: Terrorist and narcoterrorist groups seek to sustain poverty and anger among the populations they depend upon for recruits, intelligence, and general support. These groups may act to maintain such status. As QL2 enters foreign markets, there may be opposition to QL2s product development in these areas. Subject opposition will be due to the fact that some QL2 products may be used to assist poor populations in achieving the kind of self-sufficiency needed to resolve many poverty issues. Given a real potential for armed opponents, prospective investors will be advised that investment in QL2 will come with some risks. (In the event QL2 makes a private stock offering, no investment shall be accepted unless each group or individual is financially capable of assuming such risks.)
11) Contact Information: As provided on the cover of this business plan.
COMPANY OVERVIEW & BACKGROUND
12) “Elevator Pitch:” Quick Lift, Ltd. (QL2) has
licensed (from NPI) the innovative
and appropriate, self-help technologies to create the kinds
of social enterprises that will be of very significant benefit
to disadvantaged populations, worldwide ---while also benefiting
the environment, and any investors that support commercialization
of these technologies. With increased, global availability of
modern communications, the world’s poor are now generally
aware of what they don’t have. Upwards of 2 billion people
are eager to acquire those products that can help provide self-sufficiency
and achieve a degree of well-being. The time is right to present
the an appropriate combination of self-help products to these
peoples, and to show them ways to meet their basic needs despite
their poverty.
QL2 has also licensed unique technologies (from NPI) to support barter trade as a means to assist the poor in acquiring self-help products they need. QL2 will use NPI’s technologies, and its own new technologies, to provide very innovative products to support self-sufficiency efforts by impoverished villagers, worldwide. With the known and real dangers from diseases, natural disasters, terrorism, and insurgency, the QL2 effort will deliver products that help the poorest of the poor help themselves. Your active support of the QL2 startup is expected to provide significant social good in the process of creating a successful business.
13) Founding History: NPI, founded in New Mexico, USA, on
12 June 1995, is an
extension and formalization of the work started by its founder,
David A, Nuttle, in 1959.
Nuttle’s first project, in 1959-60, was to assist in the
resettlement of some 300,000 refugees in then South Viet-Nam.
Part of that effort included helping the Government of
page 4 of 17
S. Viet-Nam (GVN) construct its agricultural research facilities,
and start its agricultural extension programs. Nuttle then continued,
in 1961-62, to assist the GVN develop its first combination
economic development and homeland security project. All of these
projects were very successful, and resulted in the development
of “models” used for later replication, of such
projects, in other areas. After these experiences, Nuttle went
on to start similar projects in Africa, other parts of Asia,
Latin America, and the Middle East, as well as impoverished
areas of the U.S. In 1995, Nuttle elected to increase his unique
capabilities, for such work, by creating NPI and developing
its staff. To help in effective commercialization of self-help
products, Nuttle and NPI joined with AGAP in starting QL2 (the
social enterprise described herein). Gacii E. Waciuma (a Kenyan),
and the AGAP staff, has in-depth experience in working with
rural and tribal Kenyans to help them overcome the many problems
created by the HIV/ AIDS epidemic. With this type
of background, QL2 is better assured of success.
14) Technology & Milestones: Over the period of the above
history, Nuttle invented
63 self-help, self-sufficiency technologies in the areas of
community food security, health, “zero net energy”
housing, alternative energy, specialized transportation, and
homeland security. Based upon competitive scientific peer reviews,
Nuttle received grant support from the U.S. Dept. of Energy,
U.S. Dept. of Agriculture, National Science Foundation, NC Biotechnology
Center, and others. Many of these inventions, by Nuttle, were
patented and then donated to NPI. Given the commercial potential
of these unique innovations, several were licensed for commercialization
resulting in significant royalty income for NPI. The most significant
milestone is the fact that NPI now has a “package”
of technologies that will greatly benefit the poor, on a global
basis, while also achieving social entrepreneurial success,
and general public good. NPI has also developed a unique “package”
of barter trade technologies designed to assist the world’s
poor acquire the
self-help products they urgently need. By licensing NPI’s
unique self-help and barter trade technologies, QL2 has effective
technical advantages.
15) Strategic Partnerships: NPI conducts its research in cooperation
with national
labs, private labs, universities, and for-profit corporations.
Current working relationships include the National Renewable
Energy Lab (NREL), Research Triangle Institute (RTI), Oklahoma
University (OU), Oklahoma State University (OSU), North Carolina
State University (NCSU), and Moscow State University (MSU),
in Russia. In addition, NPI is developing a waste-to-energy
project with Recovered Energy, Inc. ---and an algalculture project
with Spirogyra Diversified. NPI’s social enterprise in
Russia, the SSV (Self-Sufficiency Village) project, is being
undertaken with support from Russian government agencies and
St. Petersburg State Technological University. NPI’s partner
in Kenya is AGAP. NPI’s Latin Division, ACA, has its own
list of strategic partnerships for Latin America and elsewhere
(as needed). In Asia, NPI’s Division, AWARE, has a similar
list of partners who are available to help when and where needed.
AGAP has its own list of partners available to assist the QL2
effort. In brief, QL2 has many available resources to help assure
overall success.
page 5 of 17
16) Mission Statement & Team Direction: QL2’s mission
is to research, develop,
demonstrate, and commercialize innovative self-help and barter
trade technologies designed to assist rural populations survive
and soon achieve self-sufficiency. The staff at QL2 is dedicated
to the accomplishment of said mission, while acting to insure
that social investors receive social, environmental, and economic
benefits from their investments.
PRODUCTS & TECHNOLOGIES
17) Features of Products: QL2 will offer not less than 7 (seven)
self-help products
as previously listed in paragraph 2 above. In addition, QL2
will provide barter trade and charter air services.
18) Competitive Advantage(s): There are a few other self-help
products such as the
irrigation pump manufactured by Kick Start, in Kenya. QL2 seeks
to sustain a superior product line offering better products
at lower prices. The real competitive advantage, held by QL2,
is a barter trade program designed to help poor villagers acquire
the self-help items they need. In addition, QL2 seeks to offer
faster and more effective service as well as operational training.
19) Product Diagrams: Will be provided upon request.
20) Benefits to End-Users: Each QL2 self-help product will
have its own list of
benefits. A solar refrigerator helps to preserve foods. The
solar oven will prevent loss of life from indoor air pollution
caused by cooking with dried manures and brush. A solar water
still provides potable water and reduces frequency of disease.
The seesaw water pump uses a play activity by children to deliver
water to where it’s needed. An earth-block machine facilitates
and improves home construction techniques. A composting toilet
provides a safe and sanitary means to dispose of human waste.
The production kit for growing nutrient supplements provides
an easy way for villagers to obtain proteins, vitamins, minerals,
and polyphenolics (to improve immune response). Barter trade
give poor villagers an easy means to acquire the above said
self-help items. (By having its own aircraft, QL2 can quickly
service even the most remote villages.)
21) User Education: Users will need to be trained in the proper
utilization of any or
all of QL2’s various self-help products as well as barter
trade. The staff, at QL2, is already at work developing the
training manuals, instructional videos, and distance-learning
programs required.
22) Payment for Product(s): All of QL2’s customers may
use cash or barter to
purchase items needed. Other payment options may be considered
if they offer any additional marketing opportunities.
23) Demand Factor(s): Demand is partly determined by successful
education of
prospective customers regarding needs, benefits, and costs.
However, demand may have some seasonal variations associated
with the ability to pay or barter for products.
page 6 of 17
24) Why Users Will Buy: Villagers will buy or trade for self-help
products when
they see the many health and self-sufficiency advantages for
themselves and their families. (This is why QL2 will engage
in extensive product demonstrations.)
25) Supplier & Manufacturer Issues: QL2 will be the manufacturer,
and will create
manufacturing capabilities in stages designed to “match”
market demand. There are many suppliers of raw materials needed,
and selection of actual suppliers will be based on price and
quality. Given the anticipated volume of products to be produced,
the critical need will be to utilize the most efficient, economical,
and modern manufacturing techniques to help assure QL2’s
profitability.
26) Industry Standard(s): In general, there are only a few
industry standards for
Self-help products such as those to be produced by QL2. Each
of these standards will be met for QL2 products. Specific standards
requirements will be published as an annex to this business
plan. (Any purchased parts or raw materials will also meet ASTM
and other standards used to help assure quality of products
produced by QL2.)
MARKET DEFINITION
27) Market Size & Trends: At least 1/3rd of the world’s
population (over 2 billion
people) have a need for self-help and barter trade products
to assist them in providing their own basic needs and survival.
Since most of these peoples live in real economic isolation,
and are without sufficient cash to purchase products, the current
market is less than 03 percent of the potential market. There
have been some minimal efforts to increase barter trade to give
these populations increased buying power. For the purposes of
this business plan, the immediate market is 300,000 Kenyan rural
and tribal villagers. Based upon QL2’s success in Kenya,
similar markets throughout Africa will be soon developed. Market
development in Asia, Latin America, and the Middle East will
follow in later years.
28) Geographic Concentrations: Rural and tribal areas, worldwide.
29) Requirements of Selling Process: Most nations have some
type of registration
requirement for imported products, so QL2’s product registration
will be accomplished on a country-by-country basis. There are
also assorted registration requirements for the operation of
barter trade companies. In order to sell self-help products
overseas, QL2 will need to meet these trading requirements for
each country. In addition, an organized effort will be needed
to seek, find, “cultivate,” sell, and educate each
individual customer or group of customers. There are no unusual
selling requirements for Kenya, other than some possible safety
inspections for some products offered.
30) Buying Behavior: Most populations typically engage in a
search for options
to meet basic needs, and then focus on the most affordable option.
Barter is often used to acquire the item(s) needed to meet the
identified need. Frequently, the need is critical and meeting
that need may be a matter of life or death for the prospective
buyer ---and
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his or her family. Thus, buying behavior may have some panic characteristics. In some areas there are a number of buying behaviors to include impulse buying at one extreme, with planned or programmed buying at the other extreme. In the case of self-help items, buying is based on awareness of need, knowledge of product, and ability to purchase.
31) Major Market Influences: The War on Terrorism has caused
a major focus on
making isolated, poor populations a part of the economic “mainstream”
------ thereby helping to remove these peoples from terrorist/
narcoterrorist influences. Major changes in world markets are
now being driven by strategic national security issues ---issues
that now demand that the needs of the poor be taken into account
and effectively resolved. In developing nations, the market
for self-help and barter trade items are also based on “nation
building” efforts that include a serious effort to assist
poor populations in achieving self-sufficiency. The same situation
applies to a number of other Third World nations suffering from
the HIV/ AIDS epidemic. Even in the U.S. and Europe, the market
for self- help items is now based on the realization that terrorists
can attack targets --and terrorists can cause very significant
damage. The further realization is that terrorists may soon
acquire portable nuclear, chemical, and biological (NBC) weapons
for use in their future strikes. Such specific realizations
have a strong influence favoring rapid development of self-sufficiency
products.
COMPETITIVE ANALYSIS
32) Known Competitors: A potential competitor, for some self-help
products, is
GAIAM Real Goods ----- with its catalog sales of alternative
energy systems, composting toilets, water purification systems,
solar ovens/ grills, kerosene-powered refrigerators, and so
on. There are several smaller companies that sell 72-hour kits
and basic survival items. (AAF Intl. sells an air filter system
for use with homes and offices.) The Kick Start Company, in
Kenya, sells an irrigation pump and farm related items. In the
area of barter trade, for overseas markets, the primary potential
competitors are Barter Trade UK and BarterCard in Australia.
Both of these barter companies typically engage in large multi-million
dollar barter trades, and are not direct competitors for barter
trade among impoverished populations.
33) Competitor Profile(s): No significant direct competitor exists offering low-cost, quality self-help items that may be acquired by means of barter. Kick Start’s irrigation pump will offer some competition with QL2’s water pump, but Kick Start requires that its pumps be purchased with cash. With a recent US $3 million grant from the John Deere Foundation, Kick Start may enjoy an advantage in the area of new product development. However, Kick Start is not expected to gain a market advantage.
34) Potential Leverage: Any company, or organization, successfully
producing
quality, affordable basic needs and/or self-help items, in one
area, has the potential to leverage that success by offering
similar products in other areas ---primarily areas where needs
have been identified. Self-help and emergency preparedness products
are needed by over 2 billion poor people as herein documented.
The potential for actual leverage
page 8 of 17
in developing nations will often depend on the potential to encourage, and engage in barter trade to facilitate purchases by impoverished populations. In the U.S. and Europe, each one of QL2’s products acts to leverage the others as regards market demand for self-sufficiency technologies related to emergency preparedness.
35) Conclusions & Implications: In the area of basic needs,
1.3 billion poor are in
critical need of items to assist in their survival, well-being,
and eventual self-sufficiency
---and these same populations have critical food needs. Real
global security cannot be achieved as long as these poor are
isolated from the economic “mainstream.” Weapons
of mass destruction (WMD) have been perfected to the point that
use by small terrorist groups is a possibility. The survival
of modern society may now depend upon our “reaching-out”
and helping to meet the needs of subject populations at the
same time we seek to better defend ourselves. QL2’s products
can help poor populations achieve self-sufficiency, while also
helping all populations improve their emergency preparedness.
MARKET POSITIONING
36) Unique Product Feature(s): QL2 will provide its innovative
technologies, in
several proprietary “packages,” that enhance the
means for the poor to achieve self-sufficiency and well-being.
At the same time, QL2 is developing unique barter trade programs
that will make the subject 1.3 billion customers (one customer
at a time) a part of the modern world. The subject effort establishes
a means of achieving well-being where none exists in many Third
World nations. In the U.S. and Europe, QL2’s products
offer rural populations with a safe, efficient, and affordable
means to quickly improve emergency preparedness capabilities
to defend against natural and/or terrorist-caused disasters.
37) Why Should I Buy? On a personal basis, you should buy basic
self-help items to make your world safer, provide freedom from
fear, and achieve self-sufficiency. Moreover, you can assist
the poor by your indirect support of QL2’s product offering.
As noted above, most populations should buy QL2 products for
their protection in the event of natural or terrorist-caused
disasters. As a potential investor, you should consider purchasing
QL2 stock as a social entrepreneurial investment with an excellent
potential for very high return(s), while also contributing to
peace in the world.
MARKETING PLAN
38) Pricing Strategy: In general terms, 1/2 of the price is
based on manufacturing
costs ---1/4 is based on the cost marketing, distribution, and
product education ---and 1/4 is gross profit. Some quantity
discounts may be offered to encourage “bulk” buying.
Self-help items, such as QL2’s solar powered refrigerator,
for the U.S. and European markets, would be higher in price
while also being equipped with extras. These latter customers
are interested in emergency preparedness applications, and will
seldom consider self-help uses for QL2 products. (Costs of export,
product testing, and/or product certification, may add to QL2
product prices in nations other than Kenya.)
page 9 of 17
39) Sales Financing: Under most circumstances, QL2 product
sales will occur by
means of cash, or by barter. Financing of sales would only occur
under unique or special conditions, and the type of financing
would vary according to circumstances.
40) Whole Product: For self-help or emergency preparedness
items, the product may
be a single item or several items integrated into a system ----
and the start-up, operating, and maintenance instructions would
be included. The specific details, of any one whole product,
will vary from product-to-product.
41) Customer Service: Every customer will receive training
in the startup, use, and
maintenance of each QL2 item purchased. On some self-help or
emergency preparedness products, service will include repairs
at a reduced fee.
42) Warranty Policy: None for some items, and 6 to 18 months
on other items. The
warranty detail(s) will be finalized as a part of basic marketing
plans.
43) Short Statement About Product(s): QL2’s products
are designed to provide a
complete, integrated systems to assist rural populations achieve
well-being, real self-sufficiency ---and recover from natural
and terrorist-caused disasters. In addition, some of these products
will assist poor rural and tribal populations, worldwide, survive
their pending destruction. A few of QL2’s products will
help to resolve specific health problems. For example, use of
QL2’s solar water distillation unit will provide potable
water for rural villagers who now suffer a high rate of death
from drinking polluted (infectious) water.
44) Promotion Plan: QL2 will create its own Internet website
to educate the public on its products, and the critical need
for these products. The QL2 website will be “linked”
to other websites; e.g. websites for U.S. Federal Emergency
Management Agency (FEMA) and the U.S. Dept. of Homeland Security
(DHS). (The U.S. is expected to be an excellent market for QL2
products for emergency purposes.) Product details, and instructions
on proper use of products, will be provided to farm organizations
and community groups in Kenya ---and other nations where QL2
products will be marketed. Promotion will also be a part of
QL2’s training in self-help and emergency preparedness
to be presented to farm groups, and typical rural youth organizations;
e.g. 4-H and FFA groups in the U.S. Use of advertising will
be focused on farm and small business magazines, with some use
of TV and local media. The primary product promotion, in Kenya,
will be the actual demonstrations of QL2 products at the village
level. This type of promotion will be replicated in other developing
nations.
45) Market Entry Plan: Initial market entry will be in a single
rural area of Kenya
--- in a small rural and tribal communities where residents
are known to have a known high need for QL2 types of self-help
products. QL2 teams will demonstrate QL2’s products in
these villages. At the same time, the QL2 teams shall work to
identify the
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local products and/or resources that might be used for barter trade. Barter trades will then be arranged to pay for the self-help products needed by villagers. QL2 then arranges to deliver these products, and trains villagers in their use.
DISTRIBUTION CHANNELS
46) Direct Sales Effort(s): QL2 will have a small sales staff,
and their duties shall
include educating potential customers, and the public, on the
many advantages of QL2’s self-help and emergency preparedness
products. The sales staff will focus on perfecting and finalizing
sales for barter trades needed to pay for QL2 products ordered
by villagers.
QL2 demonstration teams will actually provide the sales efforts
at the village level.
47) Wholesale Channels Used: In some areas, there are well established
wholesale
channels for existing self-help or emergency preparedness items.
Whenever feasible and economical, these existing wholesalers
will be given an opportunity to participate in marketing of
QL2’s products. For overseas sales, QL2 will market its
products through the QL2 Barter Trade Centers that will be established.
48) Reseller Network(s): None will be used under present plans.
SALES APPROACH & PROPOSITION
49) Sales Organization: QL2’s sales force will be organized
around individual self-
Help products and “packages” of products. In Kenya.,
the organizational structure shall also be regional. Overseas,
sales will initially focus on Africa, Asia, and Latin America.
QL2’s first foreign sales force will be in countries that
surround Kenya ---as well as in the U.S. and Europe (for emergency
preparedness products).
50) Compensation for Salesmen: All of QL2’s salesmen will
be paid on a special
commission basis only. Some sales bonuses will be paid as an
additional incentive.
51) Typical Sales Cycle: QL2 will manufacture and distribute
its products to
regional centers in Kenya, and overseas. Each QL2 center will
demonstrate products to local, potential customers known to
have a need for QL2 products. Orders will be taken in advance
of delivery, and proposed barter trades will be arranged so
any poor customer will have a way to pay for the QL2 products
desired. Products are delivered to complete the sales transaction.
The QL2 field/ demonstration staff also trains each customer
on the use of a specific product, or products, received.
52) Demonstrated Interest: QL2’s staff has been receiving
emails and telephone
calls from private and government organizations in several Third
World nations. QL2 is being asked to develop products to help
their poor populations achieve self-sufficiency and a better
defense against disasters. After working in 42 Third World countries,
NPI’s President, David A. Nuttle, is well aware of the
demonstrated interest poor populations have in making improvements
to their safety and well-being. As previously indicated, 1.3
billion people live in poverty and have an urgent interest in
finding new, affordable
page 11 of 17
ways to meet other basic needs. Insofar as the U.S. market is concerned, we estimate that some 35 percent of rural populations have a strong desire to improve their capabilities to fully survive and recover from natural and terrorist-caused disasters. Data from FEMA and DHS seems to confirm this level of current interest. ( A major bioterrorist attack on global food supplies, and/or food production means, would greatly increase interest.)
MANAGEMENT
53) “Key Primary Staff:” The heretofore named individuals,
with their qualification
now further detailed, will serve as QL2’s startup staff,
and they will recruit as well as train new personnel to meet
overall management needs ---
- Self-help products, and emergency preparedness products, will be under the direction of NPI’s President, David A. Nuttle. All total, Nuttle has over 40 years of agriculture and homeland security experience to include: a) Farming; b) Farm management; c) FFA & 4-H projects; d) A BS Degree in Agriculture; e) Training in sustainable, organic, and biosecure food production techniques; f) R & D in Africa, Asia, Latin America, the Middle East, and the U.S.; g) Extensive agriculture research resulting in several grant awards and patents; h) Development of entrepreneurial training with emphasis on agriculture related enterprises; i) Author of related training manuals; j) The direction of large homeland security projects for rural villages; k) Past President of a large public corporation; l) President of a nonprofit charity, NPI; m) Planning and full direction of NPI’s community food security and biosecurity projects; n) Research and development related to NPI’s alternative energy and “zero net energy” structures and housing projects; and o) Inventor of most of the unique homeland security and emergency preparedness technologies to be used by many others.
- Charles A. Gourd, Ph.D., an NPI volunteer, will direct technology transfer and entrepreneurial/ enterprise training. Dr. Gourd’s degree is in Anthropology, and his related education is in technology transfer -------- plus the entrepreneurial and enterprise training programs needed to make such transfer effective. In the past, Dr. Gourd held two senior management positions with the Cherokee Nation ---and served on President Clinton’s Commission on Sustainable Agriculture. Dr. Gourd has served as a Board member for a public corporation, and has performed special projects for United Nations organizations. For three years, Dr. Gourd served as NPI’s Chief Operations Officer (COO), and directed the development of technology transfer and entrepreneurial training. During this period, Dr. Gourd has worked extensively with the several unique microenterprise technologies developed by Nuttle, such as those named above. The focus of Dr. Gourd’s efforts will be to train QL2’s sales staff and potential customers in the transfer and best application of self-help and emergency preparedness technologies for rural and tribal communities.
- Training of manufacturing staff, and QL2 technicians, will
be under the direction of Karen M. Lees, NPI’s Director
of Training for more than 7 years. Ms. Lees has an MA, plus
45 hours, in Special Education -----and has over 25 years of
planning,
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implementing, and directing educational instruction for K to 12, as well as conducting training for disadvantaged adults of all ages. One of Ms. Lees specialized educational “tools” has been horticulture and gardening, as a means to teach adults with learning problems. To prepare for this effort, Ms. Lees obtained an education in horticulture and organic gardening. Ms. Lees has helped to train NPI volunteers working on NPI’s community food security/ biosecurity projects. For the last few months, Ms. Lees has worked with QL2’s founders in the planning of training needed for self-help programs.
- QL2’s Acting President will be Gacii E. Waciuma (a Kenyan), who holds an MBA from the University of Texas. He started his career, in 1980, as the Marketing Manager of 3M Kenya. Mr. Waciuma founded a successful small business, Gulf Investments, in 1986 (in Kenya). In 1997, Mr. Waciuma also started an NGO dedicated to AIDS prevention work, in Kenya. Overall, he is exceptionally well qualified to start and direct QL2. The other two officers, VP and Sec.-Treas. of QL2, will be experienced Kenyan businesspersons Wakiuru E. Mathangani and Njambi Belle Morgan.
54) “Key Hires:” As previously indicated, an array
of “key” personnel will need to
be selected, recruited, hired, and trained to operate the QL2
corporate structure as well as manufacturing facilities, and
sales staff.
55) Assessment of Weaknesses: Four QL2 staff members, regardless
of how well
qualified, cannot long operate a QL2 organization whose ultimate
success may be fully dependent upon development and expansion,
worldwide. The greatest weakness for QL2 will be during the
initial period of new staff development. A secondary area of
possible weakness is due to the fact that overseas sales could
have a high failure rate without the official or unofficial
“blessings” of “host governments.” A
related, but very important weakness for overseas expansion,
is due to the unknown costs for personnel recruitment and training
in different Third World nations. There are also many unknown
and variable cost(s) for the cultivating of “working relationships”
with different host governments.
(For the above reasons, QL2 will first focus on operations in
Kenya.)
56) Outside Board Members: During QL2 startup, NPI’s
Board will also serve
on the Board for QL2. All of NPI’s Board members, except
for two, have some affiliation with NPI. NPI’s two outside
Board members are Eugene D. Klonglan, Ph.D., and Kate Kelly.
Both of these individuals have considerable and most valuable
experience related to operation of for-profit Boards, and nonprofit
Boards for charities having a social entrepreneurial objective.
NPI’s Board will provide early, strong and independent
voices on QL2’s temporary Board now being selected.
IMPLEMENTATION PLAN(s)
57) Location & Facility Requirements: Initially, QL2 will
use AGAP’s Nairobi
facilities to fabricate the first QL2 products for early performance
and marketing tests in selected rural areas of Kenya. A replicate
marketing test will be undertaken in a rural area of the U.S.
An impoverished, rural area in Kenya will be the site of the
first two
page 13 of 17
Barter Trade Centers designed to facilitate sales to the poor. Upon completion of a very successful marketing test, QL2 will construct its first manufacturing facility in Nairobi.
58) Labor & Support Requirements: QL2’s product manufacturing
will generally
take place in Nairobi, an area with a surplus of skilled and
unskilled labor. By providing leadership, hope, training, and
encouragement, such peoples are expected to provide a loyal,
skilled work force to support QL2’s efforts. Skilled management
and labor will soon be required to operate QL2’s modern
manufacturing facility in Nairobi, Kenya. Management, sales,
product research and development, export, barter trade specialists,
and technicians will provide the needed support.
59) Sub-contracted Production: In a few cases, there will be
existing manufacturers
producing quality components needed, by QL2, in the assembly
of its self-help products. If it is economical to do so, QL2
could elect to sub-contract for the manufacture of such components,
as may be needed. (When it is not feasible, QL2 will proceed
to develop its own means of manufacturing all component(s) needed.)
60) Capital Requirements: The U.S. $1,670,000 needed, will
be used to pay for
startup, engineering, evaluation, test marketing, and marketing
of QL2’s various self-help and emergency preparedness
products. These funds will also facilitate construction for
QL2’s manufacturing facility or facilities, and rapid
startup of a global/ international barter trading operation.
Other major costs will be for five trucks and one aircraft.
61) Quality Control: Various stages of quality control start
with materials selection
and manufacturing ---followed by product quality analysis, and
evaluation of service for products delivered. Quality control
will be used to assure that all of QL2’s self-help items
are the very best available in the current market. When barter
trade is used to facilitate QL2’s marketing, quality control
will be used to help assure that all trade items may be converted
to cash after the trade.
62) Critical Processes: Every phase of manufacturing, for each
of QL2 unique self-
help product, will have one or more critical processes. The
proper engineering and design of the manufacturing facility
will allow for fabrication of products with high quality and
no flaws resulting from the critical processes. Any items manufactured
by others, under contract to QL2, will generally not have critical
processes. However, engineering review and quality control procedures
will be used for every component of QL2’s products.
63) Seasonality: QL2’s products will always be in season,
worldwide. For some
markets, seasons often make a difference on what trade items
are available for arranging barter trades. In the case of the
above example of trading Neem seed to W.R. Grace, for making
an organic insecticide, these seeds may be harvested only a
few times each year. Many barter trades will be seasonal in
nature, and this fact will be taken into account for QL2’s
export program.
page 14 of 17
64) Inventory Control: There will be inventory control for
QL2’s various products,
and for barter trade items. Such control will occur at QL2’s
central warehouse facility, manufacturing facilities, and regional
distribution centers. Self-help items ---such as solar water
stills, solar ovens, and the like--- will require lead-times,
storage, planning for rates of turnover, and careful inventory
control similar to other manufactured products. Manufacturing
scraps may be recycled, or used to make other products. For
QL2’s said products, obsolescence is not a problem since
little or no improvement is needed.
FINANCIALS
65) Funds Sought: $1,670,000 in the form of a loan/ grant.
In the event expansion
funds are required; a private stock offering will be made based
on the issue of 3 million shares of QL2 stock. A Private Placement
Memorandum will be prepared in the event that such stock sales
must be undertaken.
66) Sales Targets: Annual sales goals, for the first 3-years,
are 7,104 self-help items
sold annually for an average of $183 per individual unit, for
a yearly startup total of US $1,300,000. (Income from barter
trade is not listed since we have assumed that most of the trade
income will be used to pay for QL2 items purchased by villagers.)
67) Revenue Growth: After the 3-year startup period, sales
and revenue growth are
expected to increase not less than 45 percent annually for the
next 5 years. This increase in revenue will come from increasing
the number of QL2’s self-help and emergency preparedness
products, and the development of overseas markets.
68) Gross Profit: As noted above, gross profits are expected
to be $1,300,000 for
the first year, and increase each year thereafter. Such growth
in revenue is based upon investing 35 percent of annual net
profits on expansion of products/ product production, until
market saturation is achieved.
69) Operating & Related Expenses: QL2 is expected to have
US $144,502 in total
Operating expenses for the first year --------- for various
costs related to initial product manufacturing, packaging, shipping,
insurance, records & accounting, utilities, indirect expenses,
modern manufacturing controls, advertising and sales, mgmt.
& labor, office expenses, taxes, training, and so on. (QL2’s
manufacturing facility is not considered as part of the operating
expenses.) Export operations are designed to be self- sufficient,
so operating expenses are held to a minimum. Operating costs
will vary, to some degree, in accordance with the specific location.
The primary operating expenses are labor, facilities operations,
transportation, communication, packaging, postage and handling,
marketing, some utilities, security, insurance, taxes, training,
administration, and accounting. (There will be some debt service,
yet to be determined.) Annual cost of export operations is expected
to be minimal (less than US $17,000) in the first year.
page 15 of 17
70) Means of Expense Reduction: QL2 will use the most modern
and efficient type
of manufacturing techniques to reduce the cost of producing
self-help and emergency preparedness products. Minimizing outside
inputs will also reduce expenses. Labor costs will be reduced,
by providing a self-help housing benefits program for all employees,
and encouraging employees to engage in microenterprises to supplement
income. Unskilled labor is generally used, and training is provided
so specific tasks are performed at a high level of skill. By
recruiting local residents, for the labor force, there is a
higher level of loyalty and employees are less demanding. Employee
profit sharing may be used to increase motivation, while reducing
wage payments. Rural locations, throughout Kenyan and potential
market areas, typically suffer less inflation --and QL2’s
field operations in rural areas will lower costs when compared
to typical costs for most urban locations.
71) Net Income: For the first full year of production, the
last year of the 3-year
startup, QL2 is expected to provide a net income of US $623,000,
based on our best estimates. (As noted above, the average annual
gross income, for the first year, is $1,300,000.)
72) Value of Social Benefits: In the Third World, subject project
will first provide
hope the poorest of the poor who now live in hopelessness and
often support terrorism as a result of their resulting frustration.
QL2’s products will help to remove the very heavy burden
of debilitating fear caused by the threat of death from various
causes related to extreme poverty.
73) Cash Flow, Balance Sheet, & Headcount by Period: As
shown in Financial
Statements presented in the Appendix.
74) Use of Funds: The US $1,670,000 obtained by loan/ grant,
will be used to start
QL2 as well as to undertake the manufacture, commercialization,
marketing, and service of an array of self-help and emergency
preparedness products. There will be 7 (seven) primary products,
or “packages” of products with each now costing
an average of US $62,714 to bring to market. The cost of establishing
a barter trade system, to help sell these QL2 products, is included
as part of funds use.
75) Subsequent Funding Rounds: None required unless QL2’s
Board of Directors
vote to fund expansion of QL2.
76) Exit Strategies: An Initial Public Offering (IPO) is being
planned, and prior to
that QL2 may agree to purchase any stock issued (for a pre-determined
price) from the investors who wish to exit. If the IPO needs
to be accomplished sooner, rather than later, use of the Stock
Exchange in Egypt would provide an early option. Since QL2’s
sales operations are international, Egypt is an excellent choice.
Egypt’s Stock Exchange has an excellent record while being
fast, economical, and efficient as regards entry and use. There
is also a Stock Exchange in Singapore, and an IPO for Singapore
may also be considered as a very efficient alternative.
page 16 of 17
77) Relevant Ratios: For the 3rd year alone, the gross Return
on Investment (ROI) is
estimated to be 37 percent for that 3rd year (US $1,670,000
investment vs. US $623,000 return). For the years after, the
annual net ROI is expected to increase 17.1 percent each year
based upon probable expansion of QL2 markets.
78) License of NPI Technology: QL2’s efforts are made
possible by the innovative,
proprietary (patented) technologies owned by NPI ---- based
on a 100 percent donation by the inventor, David A. Nuttle (NPI’s
founder). NPI’s contract license (royalty) fee is 03 percent
of annual gross sales for QL2 projects, plus an added 01 percent
of gross sales for any sub-licenses (of NPI’s technology)
QL2 may grant to others.
LOCATION(s)
79) Important Factors in Marketing Areas: In the U.S. market,
some 03 percent of
2 (two) million farms produce nearly 50 percent of the food
supplies needed. Over half of these farms are small, producing
less than $10,000 annually in food products. The large corporate
farms, or mega-farms, provide an attractive target for terrorists
and would suffer major losses in the event of a successful bioterrorist
attack. Small farms could collectively provide safe food reserves
by using QL2’s self-help products to help secure water
and food supplies. To defeat terrorists, the fear of terrorist
attack(s) must be reduced as much as possible, by creating effective
survival options. QL2’s self-help and emergency preparedness
products will help provide these options.
Overseas, many Third World nations and governments operate under a form of oligarchy with power and wealth being held by a minority of the population. A majority of the populations are often poor living in social, economic, and political isolation from the nations in which they reside. Many of these populations live with a “cashless” economy and trade for the items needed for survival. According to UN (United Nations) data, some 800 million of these people live on the “brink-of-starvation” with a total of 1.3 billion people being the poorest of the poor. All total, the poor exceed some 2 billion people, nearly 1/3rd of the world’s population. Barter trade will be essential if QL2 is to provide its self-help products to this market. (The same is true for Kenya.)
There are numerous charities that seek to assist the poor. Overall, these charities lack the resources necessary to assist more than 05 percent of the poor populations described. Barriers to providing more support includes funding, trained personnel, local government cooperation, transportation, security, climate, and local health issues. The U.S. Agency for Intl. Development (USAID), and other government “aid” organizations provide many Third World governments with billions of dollars to assist the poor. Generally, this “aid” has been used by the various oligarchies to strengthen their positions of power, and little real support is given to the poor. Overall, corruption of the “aid” process has acted to reinforce continued isolation of the poorest of the poor. Such corruption must be fully considered for all export operations.
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80) Contact for Egypt’s Stock Market: Prospective investors, and investors in QL2, may obtain further information, on Egypt’s Stock market, by contacting Mr. Mohamed Mansour, President of the American Chamber of Commerce in Egypt. Email: president@amcham.org.eg. (QL2 may or may not utilize Egypt’s Stock Market to make an early IPO.)
81) Alternative QL2 Location(s): No alternative to Kenya is
being considered. The
actual location, in Kenya, could be subject to change if a location
other than Nairobi is discovered to be more favorable overall.
82) Manufacturing in Kenya: QL2 has selected Kenya ---specifically
Nairobi--- as
the location for its very modern, centralized QL2 products manufacturing
facility. While overseas labor costs may be less than in some
other overseas areas, manufacturing in Kenya was selected to
facilitate immediate market access, and reduced transportation
costs.
83) Security Aspects of Location(s): Terrorism and crime are
now international, and
one area is not necessarily more secure than another.
SUPPLEMENT
84) QL2 Use of Aircraft: Many areas of Kenya have poor roads
impeding access
and make product delivery slow and unusually expensive. For
this reason, QL2 will initially use one R3 aircraft based upon
the design of the legendary Republic SeaBee modified to allow
landing & takeoff from water, or dirt/ sand landing strips.
The hull is made of a proprietary ballistic (bullet-resistant)
composite material to help protect the aircraft from hostile
rifle fire. In addition, the aircraft may be equipped with a
missile defense system to help assure safe flights over hostile
areas. Typical speed is 140 knots, with a range of over 700
miles on standard fuel tanks. A STOL (short take-off & landing)
feature may be added. (Due to QL2’s need to have frequent
access to villages,
we consider subject aircraft to be important to the success
of this business plan.) In the event an R3 aircraft is not immediately
available a Pilatus Porter aircraft, with similar features will
be considered.
OWNERSHIP & AUTHORIZED STOCK
84) The Kenyan founders and present owners, of QL2, are: 1)
Gacii E. Waciuma; 2)
Wakiuru E. Mathangani; and 3) Njambi Belle Morgan (resumes are
attached). An intial stock authorization of 200,000 common shares,
with a starting value of Kshs 20.00 (about 1.00 British Sterling
Pound) has been authorized. A total of 6,000 shares, shall be
issued to each founder as full payment for their efforts in
creating QL2. The remaining 182,000 shares shall be held for
future private stock sales as needed to obtain expansion capital.
----------------------------
N.B. 1) Appendices follow as listed in the Table of Contents.
2) NPI/ AGAP may use this social entrepreneurial business plan
as a model.
3) Prospective investors will be asked to document risk assumption
abilities.
Exhibit A
QL2 Budget Summary
-----------------------------
Use of US $1,670,000.00 in startup funds:
1) R3 or Pilatus Porter Aircraft ----------------------------- US $ 700,000.00
2) Five each 2 or 2 ½ ton trucks ------------------------ 215,000.00
3) Seven self-help product starts ($62,714.00 ea.) --------- 438,998.00
4) Barter trade operations --------------------------------------- 171,500.00
5) Operational, mfgr., & sales expenses (1st year) ---------- 144,502.00
______________
Total US $1,670,000.00
______________
______________
N.B. QL2 income projections are as detailed in the above business
plan, and are expected to reach US $623,000 annual net no later
than the 3rd (third) year.